10 myths about YouTube

10 myths about YouTube

 

hey guys and welcome to the channel
today we’ll talk about many myths that a
lot of people believe about youtube
myths about cheating methods copyright
and seo this is nader from project and
here on this channel we talk about how
to make real progress on youtube today
alright the first myth says
subscribers and views are most important
on youtube well no it hasn’t been that
way for a long long time today the
algorithm is beginning to work a little
bit differently and if it was easy back
then in 2014 to get a ton of views and
subscribers at a drop of a hat then in
2021 it doesn’t really work that way
anymore but i sort of agree that the
number of subscribers affects the number
of views and that means that their very
existence is vitally important on the
channel and by growing their metrics you
can make more money on your channel
however there are many other factors
that will affect your growth now the
most important thing is the
click-through rate it’s this metric that
moves your videos forward both into the
suggested videos and the search results
and after that you reach to your target
audience and make more money on youtube
all right the second myth says that top
youtubers have grown organically just
because they’re lucky
well
no one no one does that and only one in
a million creators on youtube is just
like that just because they’re
performing well doesn’t mean they’re
growing organically and to be honest i
don’t really buy it because no one is
going to tell you the real truth behind
their explosive growth on youtube but to
be perfectly honest most of them are
basically paying for promotion simple as
that so it has nothing to do with luck
or popularity and top channels are
designed very thoughtfully and they are
optimized well and they have many
professionals that are working their
tails off behind the scenes and youtube
is a fairly predictable platform success
is kind of guaranteed if you know what
you’re doing if you don’t put effort
into making good content you obviously
aren’t gonna make it on youtube and get
many views and subscribers all right the
second myth says you need to upload
several videos a day and only then your
channel can become successful
well this is not entirely true
although this may work out only in part
youtube never limits the number of
videos that can be suggested to a
certain viewer from a certain channel
every day so channels can upload as many
new videos as they want but according to
the rules of the platform only up to
five videos per day but the amount of
views you know of each video relies
heavily on the preferences of the
audience the youtube
system continues to recommend the videos
as long as viewers continue to watch it
so there is no direct correlation
between the number of videos per day and
the popularity of a certain video
youtube looks at each video separately
either viewers like it or not and if you
know a channel uploads more videos than
usual and each video gets fewer views it
may be a sign that the audience is
already fed up and this graph shows us
that there is no clear correlation
between the number of videos per day and
the ranking of a video in the suggested
videos well in order to start monetizing
it isn’t essential to upload hundreds of
videos to the channel every week there
is an obvious advantage in posting
several videos a day for sure well only
that the more videos you make the faster
you’ll learn how to grow your channel
but remember that it has little impact
on promoting your channel plus the more
videos are on the channel the more trust
the audience puts in you well the next
myth says that long videos won’t be
watched and short videos always go viral
well let’s turn to another graph and
draw conclusions based on it first the
maximum involvement of a video is up to
two minutes and after six minutes into
the video engagement goes down and
people stop watching after six and
before 12 minutes the audience
engagement is fairly the same it turns
out that if it’s really important to you
that the viewer watches a hundred
percent of the videos then they should
be made two minutes or less but there is
no point in making your videos shorter
just for the sake of it you can make a
video up to 6 or 12 minutes and it’ll
still be watched and don’t forget that
the viewing time is the most important
thing on youtube at least in order to
get monetized before drawing any
conclusions let’s take a look at this
graph as you can see in the top of the
search there are 15 minute long videos
on average videos longer than 4.5
minutes are more effective in terms of
the viewing time videos for 10 to 15
minutes are better liked and short
videos up to 2 minutes are more often
disliked so the takeaway here is that
videos up to two minutes are good for
ads and also attract attention but not
for your promotion on youtube they’ll
bring you subscribers and views but they
won’t prioritize your channel as a whole
you’ll get more subscribers and more
watch time and likes from long videos
and plus they are better ranked by
youtube well the next myth says the
quality of your videos doesn’t play a
big role in your promotion and the thing
is what the video is about and how often
you post videos well i entirely disagree
with that viewers like high quality
videos all niches have an evidence of
creators of good quality videos and it’s
up to the viewer to watch those that he
or she likes best so when choosing
between a bad and a good quality video
everybody will obviously you know go for
the good one and competition is intense
and all channels on youtube share the
same goal that is making high quality
videos so if you don’t rise up to the
challenge your growth will be a lot
slower youtube is also more likely to
prioritize high quality content it’ll
certainly show the best results in terms
of viewing time retention and engagement
okay the second myth says you need
expensive equipment and a big team to
create good content well today even
smartphones are able to film in 4k and
you don’t need any expensive equipment
or a team to make videos you can do
everything on your own and keep up with
the top creators the thing is the
content must be up to standard but at
least when your video quality is at
least fairly good
the second myth says optimization isn’t
working anymore well if you come up with
cool titles and create a good
description and choose the right
keywords all this will help your videos
reach your target audience and even if
you run ads and videos without
optimization chances are it won’t work
for you the next myth says the more
keywords you put in the title and
description of the videos the better it
is for you well this is true and untrue
at the same time keywords are so
essential for sure but only in one
condition when they are related to the
content of the video if you cram too
many keywords into the title just for
the sake of it i’m afraid your videos
won’t perform as expected
the next myth says a drop in views on
the channel means that the algorithm
doesn’t see your videos well youtube
doesn’t evaluate your channel as a whole
only one video at a time so it’s wrong
to assume that your views have dropped
on your channel and the recommendation
algorithm always follows the audience
and if a video attracts an audience
it’ll you know be displayed in the
suggested videos regardless of how your
videos performed on the channel the
number of views is not an indicator of
the algorithm performance the next myth
says inactive subscribers negatively
impact the channel
well inactive subscribers don’t affect
the youtube’s recommendation algorithm
and a channel with inactive subscribers
can still show the following videos in
the suggested videos if it attracts a
certain audience because as i said
youtube doesn’t look at your entire
channel and only one video at a time the
next myth says ads are killing your
stats well ads can help a video get into
the suggested videos but the long-term
success of a video depends on how people
react after watching it whether they
like it and leave a comment or not and
it depends on how well you make your
videos and run the channel and whether
the audience is interested in you or not
whether they want to watch more of your
videos and stay on the channel or not
well youtube doesn’t regard any
reduction in the average viewing time
with significant external traffic as a
bad thing
well
if there is anything that kills your
metrics it’s only your not so good
videos the next myth says if someone
else has violated copyright and nothing
happened to them then i can do the same
thing and get away with it well don’t
compare yourself to other channels and
we don’t really know how many violations
youtube already sent them before and how
much money has been taken from them and
sent to the copyright holder so don’t
really do that and never compare
yourself to other channels the next myth
says that monetization affects the
promotion of ads
on the one hand this is kind of logical
because it’s more profitable for youtube
when you help it earn more money from
ads but today it’s no longer essential
because youtube will place ads and make
money off of it without monetization and
i must admit that after you get
monetized your personal growth you know
is going to be hugely increased and here
i don’t have a clear answer whether it’s
a myth or not but i’m used to
questioning everything and double
checking such facts and if there is no
clear evidence in analytics then i’m
going to call it a myth well that’s it
for today guys thank you so much for
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