Best 20 Online SEO Tools Drive Traffic to your Website
hi there I’m Mark Root I’m going to be talking to you about some of the best SEO
(search engine optimization) tools.
these tools can help you more effectively drive traffic and rankings for your website.
Google Keyword Planner
So the 1st tool is quite a staple purpose within the SEO world and that is the Google Keyword Planner. its very best free tool for finding high cpc and high rank keyword. in Google Keyword Planner you can analysis and research inside Google to work out what how much search traffic specific terms have and you’ll consider that by completely different match varieties you’ll consider that by specific regions in specific countries you’ll extremely escape the keyword analysis in a very heap of various ways that so is one amongst the most effective tools out there for keyword analysis I positively suggest you check it out.
the second tool I have is Google Trends. and if you haven’t seen Google Trends. it is an extremely cool tool that enables you to check keyword research, however, it allows you to check that by overtime. therefore if there is a specific term like search engine optimization, as an example, you will be able to see if it’s become a lot of popular or less popular over time.
and it additionally allows you to drill down into specific regions to check wherever it’s popular and wherever it isn’t.
it is an extremely cool tool I undoubtedly suggest you jump in and check it out. it will provide you with some smart information for forecasting. it even features a forecasting component to it. that is getting to show you if they believe that it’s getting to become a much bigger search term or a less important search term in the future.
and it permits you to truly dissect the intent of the keyword which means you know if it’s just a search term that is one factor. if it’s in the news another factor so you can quite understand what the customers trying to find. once they are searching for this specific term.
number 3 is Google search console so this can be one among the most necessary tools. webmasters it used to be known as webmaster tools currently it’s known as Google search console it primarily allows you to know how Google is interpreting your website online. then it allows you to control certain aspects of that. so make sure you set your site up in there confirm you submit your sitemap it’s going to tell you if you have got crawl errors it’s going to tell you
if you know you have errors in your amp pages it’s going to tell you how several links are pointing at your website how much traffic you are obtaining from Google it’s extremely an awfully very in-depth tool.
and I look forward to doing a complete overview for you of Google search console in a future video.
Zenith the blink sleuth
okay so item number for Zenith the blink sleuth this is a really cool lightweight crawler tool that allows you to crawl a website and it just spits back a ton of information definitely one of the better
crawler tools out there and if you ever need to do a website transfer or if you just want to get a good overarching digest of a website in every single element on it and understand its ability to be crawled right just based off of internal hyperlinks Xenith a link sleuth is an awesome option.
okay so number five is screaming frog screaming frog is very much like zenith the links cloth it cool things right so a screaming frog is very similar the tools are built in different ways but screaming frog will crawl a site very very quickly spit back very similar information it’ll give you-you know the
titles the descriptions the Hones the h2 is the content the amount of content on the page the number of characters on the page does it have a rel canonical or not it’s very very powerful but those tools are actually quite similar to each other both the zenith and a screaming frog okay.
so item number six is deep crawl deep crawl is another crawling tool much like Zenith and much like
screaming frog but deep crawl is a little bit more premium and it actually gives you information in a much more digestible form so deep crawl is one that if you’ve got kind of a bigger site and if you don’t really want to go through all the weeds manually it’s going to be more effective because it spits out a nice report that aggregates all the information from the crawl a little bit cleaner than Zenith and
okay so item number seven is SEM rush and let’s start just by focusing on the specific crawler element
of SEM rush so SEM rush has developed a crawler that’s like Zenith that’s just like deep crawl that’s just like screaming frog it has a digestive report that that basically gives you an overview of what the crawl found that is a lot like deep crawl it’s very very good and they’ve been improving it over time generally SCM rush is one of the best tools out there in the search engine marketing space so definitely one to check out now SCM rush also does some cool stuff much like the Google Keyword planner in that it allows you to do keyword research it’s actually in some cases a little bit easier than using the keyword planner we’ve got a little bit more beginner friendly and it also provides competitive analysis so you can see who the top competitors are in the space you can do a site comparison you can see how many keywords your ranking for how many keywords your competitors are ranking for and what the overlap looks like there it allows you to do just general rank traffic track tracking and overall it’s a very good
tool they’ve even built out some social elements to it that allow you to see if there were brand mentions online and that can be pretty powerful I could go on about this tool they’ve made it quite
robust robust the crawler element of it is quite good and then there’s a lot of
other features that they’re working on every day even has some AdWords report in there that are very good as well similar to a spy food which I’ll get into next
okay so the next one is spyfu so spyfu has been kind of a staple point in the search engine marketing industry for a long time and they do have organic traffic elements to spyfu but it’s a little bit more on the paid side I would say but they’re paid data is really really cool so you can like SEM rush and
other tools out there you can see the exact ads you can see how much they’re bidding on the ads and it just dives even deeper than that so if you’re on the paid side and even the organic side there’s definitely some good qualities to it that are much like SEM rush checkout spyfu is powerful and it’s got a couple little niche features in there about if you’re in the search engine marketing space about how to get prosper and leaves and stuff like that that’s kind of interesting as well okay next is majestic SEO so majestic SEO that they’re not majestic SEO now-now they’re just majestic it’s one of the biggest
link indexes in the world they actually claim to be the biggest link index in the world index in the world which I believe is true if you look at majestic compared to like a Moz their link index is way-way bigger and so that means that you can find all the links that are out there in some cases even links that haven’t been indexed by Google yet right so that can be very powerful because if they haven’t been indexed by Google and you don’t see them in Google search console is being picked up there are
things you can do to make sure that those backlinks are indexed but majestic incredibly in-depth tool breaks down links in every single way you can think about so if you need something that’s super robust for link research and analysis that’s going to be your tool 100%.
okay so the next one is mods so Moz if you’re in SEO at all or digital marketing I’m sure you’ve heard about it they’ve got great content marketing I mean they they really crush it on the content marketing side a great influencer leading the industry is actually recently stepped away Rand Fishkin but you know they’ve got some cool elements to it so laws you know has a lot of linked tools to show you the the authority of a page to show you how many links are pointing at a page to show you you know if there has been an unlinked mention of your brand out there so it’s got that aspect of it but it also has a crawler tool that gives your painted page an individual score you know that can be really really powerful that that crawler tool I can’t tell you how many times we’ll be evaluating a page and it just doesn’t have great keyboard density or something like that and it also has position tracking tools Moz and FDM Russia are big competitors they basically both offer the same thing you know Mazal so has a crawler tool but
general generally both good companies and you’ll see that a lot of people will have one or for all of those may have an SDM rush they might have a Maz they might have a bright edge they might have a conductor or one at one or more.
okay so the next tool I’d like to talk about is link detox so if you haven’t tried link detox before that’s probably good because you don’t have any bad backlinks point at your website but that’s basically the tool that you go to when you’re having issues with your links so what it allows you to do is basically aggregate links from all across the internet Google search console at CM rush majest you name it and then basically tell the tool the specific industry that you’re in and then based off of that it’s going to allow you to determine if these are good links or bad links based off of a series of criteria so that’s a great tool if you have a backlinking issue I definitely recommend you check it out not the cheapest tool out there but an effective tool okay so the next two I’d like to talk about is pitch box so pitch box like buzz stream is a link outreach tool that allows you to basically crawl the web web grab a bunch of email addresses and then email them a series of emails and kind of keep track of that so pitch box buzz stream many other ones out there that do these type of things those are two of the best but I definitely recommend you get one of those tools because it can really help you with promotion so that you can hit more people at one time now be careful the way that you do that you don’t want to be super annoying and spam the internet so you know you should have a strategy behind your outreach but but those are two great tools for you to to use okay there are a lot of tools in search engine optimization I’ve written guides before that have over 50 I did this one guide for search engine land not too long ago that had over 80 tools and search and social it kind of combined them there’s so much crossover there so I could go on for a long time about you know how many different tools are out there and then kind of the subtleties of each one what I recommend at the end of the day is pick a tool that you feel comfortable with as as this land escape is kind of growing and as you know these these tools are maturing what they’re doing is they’re bringing a lot of these these features into into their
own platforms so each platform is becoming more holistic so that you need less and less of these tools so that’s it for today and have a good one – see
you next time